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B2B Marketing Case Study:

Launching a range of innovative home painting products

Wagner SprayTech
We helped Wagner SprayTech, an innovator in the home improvement category, turn breakthroughs like a paint-filled roller and the first indoor/outdoor sprayer into market-ready launches.
Flexio became the most successful launch in the company's history, while Furno heat-gun sales rose 21% in a single season — driven by HGTV integrations and a connected digital campaign.

Program integration with HGTV shows, as well as innovative digital units, allowed us to bring the product benefits to life in the perfect environment.

We also helped expand the market for heat guns with a 101 uses campaign and microsite.
Flexio was the most successful launch in the company's history
Furno sales up
21%
in the season

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