B2B Marketing Case Study:
Launching a range of innovative home painting products
Wagner SprayTech
We helped Wagner SprayTech, an innovator in the home improvement category, turn breakthroughs like a paint-filled roller and the first indoor/outdoor sprayer into market-ready launches.
Flexio became the most successful launch in the company's history, while Furno heat-gun sales rose 21% in a single season — driven by HGTV integrations and a connected digital campaign.
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We also helped expand the market for heat guns with a 101 uses campaign and microsite.
Flexio was the most successful launch in the company's history
Furno sales up
21%
in the season
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