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B2B Marketing Case Study:

Portfolio branding in the rental car space

Hertz / Dollar / Thrifty

We helped Hertz Global build a portfolio strategy from the ground up — transforming Hertz, Dollar, and Thrifty into three distinct, clearly defined brands.

Using new consumer segmentation to carve out a unique space for each brand, we brought the portfolio to life across advertising, digital products, and facility design — reviving three aging brands as distinct, viable businesses.

Dollar

For the last 15 years we’ve done a fun holiday card for the hotel. Which has become something all the long-time guests look forward to.

Thrifty

Thrifty. A brand about shared values.

Hertz

“DRZP doesn't think like a traditional agency. They helped us define our product offerings, design beautiful experiences at our facilities, and created distinct advertising for our brands”

- Julie Koewler, Client/VP Marketing

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Hertz / Dollar / Thrifty

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stuart.drozario@drzp.ai

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