B2B Marketing Case Study:
Combining brand and demand in a whole new category
Halo Collar
We helped Halo, a GPS-powered challenger brand, disrupt the pet containment category with its breakthrough technology, and take the long-dominant Invisible Fence head-on.
The integrated brand and campaign helped Halo reach a 4x valuation, growing from $100M to $400M.
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We branded Halo as the Go-Anywhere Wireless Fence.

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