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B2B Marketing Case Study:

Combining brand and demand in a whole new category

Halo Collar
We helped Halo, a GPS-powered challenger brand, disrupt the pet containment category with its breakthrough technology, and take the long-dominant Invisible Fence head-on.
The integrated brand and campaign helped Halo reach a 4x valuation, growing from $100M to $400M.

Halo is a wireless fence that uses latest GPS technology,so you can take your fence wherever you go.

We branded Halo as the Go-Anywhere Wireless Fence.
We introduced the world to some “Amazing Firsts.”
We positioned the brand around freedom for dogs.

For the last 50 years, The Invisible Fence® has been leading the category, but their technology (a physical wire buried in the ground) has remained the same. We helped Halo take The Invisible Fence® head on.

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