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B2B Marketing Case Study:

Helping Dell transform from a device company to a IT solutions company

Dell

We repositioned one of the world's largest technology brands around a simple, powerful idea: what its technology makes possible.

The work supported $1 billion in pipeline every week — creating a new brand platform, integrated campaign, and sales enablement materials, and aligning a global workforce of 115,000 and 2,800 director-level sellers.

With 115,000 employees across the world, and 2800 director sales people, an important audience was the internal workforce.

We partnered with key publications to create custom units, content hubs, editorial pieces, podcasts, webinars, and more.

Part of our job was launching IT solutions, and creating sales enablement materials to help support an effort to generate 1 billion in pipeline every week.

"It's rare to find a great agency that truly understands B2B. DRZP is that agency

Russ Fujioka Client/CMO

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We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.

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Hertz / Dollar / Thrifty

We helped Hertz Global reimagine the Hertz, Dollar and Thrifty brands as a portfolio.

In Minneapolis, people were familiar with the amazing medical research at the University. What they did not know, was that it was a place people could go to seek medical care for their families.

We helped Wagner launch a range of innovative products: from paint rollers with paint in the handle, to the world’s first indoor outdoor sprayer.

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