4As “Best Small Agency in the US”

Build brands and drive demand in the age of Agents and Humans.

Marketing for the Agentic Era

The world of B2B and B2C marketing has changed forever. Every company now needs to market to two audiences: Agents & Humans – while still building one unified brand. Humans buy, AI agents increasingly discover, evaluate and recommend on their behalf. Our end-to-end processes, frameworks and agentic tools lay the foundation for a new way for marketers to think about strategy, creative platforms, content, media and measurement. And to help brands succeed in this new world.

TRACK RECORD

20+

Years of building brands

RECOGNITION

100+

National and International Awards

AWARDS INCLUDE

Cannes Lions

Clio Awards

Effie Awards

4As Best Small Agency in the U.S.

Who we are:

For more than 20 years, DRZP has helped B2B and B2C companies build brands and drive demand — from Fortune 500 to VC & PE-backed start-ups and scale-ups.

We’ve been Agency of Record for clients like United Airlines, Dell Technologies, Lumen, Hertz and Cognizant/AWS. We’ve done projects for brands like Optum, Accenture and Google. And we’ve helped reinvent brands including OutSystems, VertexOne, Utegration, Compellent, Wyotech and Halo Collar.

Today, every company faces a new challenge. AI agents are becoming part of how products, services and companies are discovered, evaluated and recommended. Our B2A (Business-to-Agent) methodologies, frameworks and agentic tools help brands improve AI Visibility and align marketing efforts across both Agents & Humans — while still building one unified brand.

DRZP has won over a hundred national and international awards for both creativity and marketing effectiveness, including Cannes Lions, Clio Awards, Effie Awards. Along the way, we were voted 4As “Best Small Agency in the US.”

Services:

AI Visibility Monitoring & Strategy

Understand how AI agents currently discover, evaluate and recommend your brand. Measure your AI Visibility, benchmark against competitors, and identify the actions needed to improve Presence, Authority, Accuracy and Readiness.

Business-to-Agent Marketing (B2A)

B2A is the discipline of marketing to the AI agents increasingly researching, evaluating and recommending products and services on behalf of humans. We help brands improve visibility, authority and recommendation across AI systems.

B2B Advertising & Marketing Services

Full-service B2B marketing – from strategy and messaging to creative, production, branding and go-to-market.

B2C Advertising & Marketing Services

Full-service B2C marketing — from strategy and messaging to creative, production, branding and go-to-market.

Brand, Media and Creative Strategy

New strategic methodologies for Agent Human Alignment and integrating Business to Agent Marketing (B2A) with all B2B and B2C efforts.

Marketing for PE & VC Backed Companies

DRZP Ventures helps companies with brand reinvention efforts aimed at improving perceived industry value and preparing companies for exit.

Naming, Logos, Brand Voice & Brand Identity

From naming new companies and designing identity systems to creating brand voice and brand guidelines.

Events & Trade Shows – Design & Activation

From thematic concepts and detailed booth design to activation ideas that create engagement and leads.

Television, Video, Digital & Social Production

Award-winning integrated content production — from small-budget videos to million-dollar commercials.

“Any company, big or small, would be lucky to have the talent, experience and passion of DRZP as part of their marketing team.”

Gaurav Chand

Former CMO, Cognizant

Three-time client

“Working with DRZP was a home run all around.”

John Tague

Former President, United Airlines

Former CEO, Hertz

Global Two-time client

“Our success was achieved by having a unique brand idea, voice and visual identity that worked equally well in digital advertising, content & sales materials.”

Darcy Kurtz

Former CMO, OutSystems

Three-time client

“It’s very rare to find a great creative agency that really understands B2B.
DRZP is that agency.”

Russ Fujioka

Former CMO, Dell

Featured Case Studies

Lumen

We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.

United Airlines

Business travelers are the most valuable customers for most airlines. We helped United create an emotional connection with these customers by celebrating the spirit of the frequent business traveler.

Halo

We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.

Compellent

Compellent was the challenger brand in the storage space. Our Fluid Data campaign helped give the company a handle to differentiate their superior technology.

Outsystems

OutSystems is one of the top three mobile app development platforms in the world. Our job was to define the brand and generate leads from CIOs and CTOs.

VertexOne

We helped Vertex define their brand and transform from a traditional BPO provider for utilities, to a cloud based SaaS provider.

Dell

We helped Dell transform from a device company to an IT solutions company, by demonstrating how Dell’s Efficient IT democratizes data and lets companies do more.

Wyotech

WyoTech is the MIT for people who want to become mechanics. Our job was to define the brand through the passion that existed in the school, the staff and the students.

Sunset Marquis

We helped a legendary rock ’n’ roll hotel in West Hollywood celebrate in it’s own unique way.

Hertz / Dollar / Thrifty

We helped Hertz Global reimagine the Hertz, Dollar and Thrifty brands as a portfolio.

M Health

In Minneapolis, people were familiar with the amazing medical research at the University. What they did not know, was that it was a place people could go to seek medical care for their families.

Wagner

We helped Wagner launch a range of innovative products: from paint rollers with paint in the handle, to the world’s first indoor outdoor sprayer.

Featured Content

A new book on marketing
in the agentic era by DRZP.ai CEO Stuart D’Rozario

Agents & Humans introduces practical frameworks, methodologies and tools designed to help marketers build brand and drive demand in a world where both humans and AI agents increasingly influence buying decisions.

Whether you're a CEO, CMO, founder, agency leader or marketing practitioner, the book provides a practical roadmap for navigating the transition from a human-only marketing model to one built for Agents & Humans.

Q&A

What does DRZP.ai do?

DRZP.ai is a full-service B2B and B2C advertising and marketing agency built for the Agentic Era. For more than 20 years we’ve helped Fortune 500 companies, PE-backed scale-ups, and technology startups build brands and drive demand. Today, we combine that experience with new B2A methodologies, frameworks and agentic tools designed for a world of Agents & Humans. Every engagement is built to help brands succeed with both the humans who buy and the AI agents that increasingly discover, evaluate and recommend on their behalf.

What is B2A marketing?

B2A — Business-to-Agent Marketing — is the discipline of marketing to the AI agents increasingly discovering, evaluating and recommending products and services on behalf of humans. It sits alongside B2B and B2C marketing, not instead of them. As AI agents become a more important part of how people research products, services and vendors, brands need to consider how they communicate with both Agents & Humans.

What is AI visibility?

AI Visibility is the discipline of understanding and improving how your brand appears inside AI systems such as ChatGPT, Perplexity, Claude, Gemini and Google’s AI experiences. It measures how consistently your brand is surfaced, cited, trusted and recommended when users ask category-relevant questions. We evaluate AI Visibility through four key dimensions: Presence, Authority, Accuracy and Readiness.

Why is it important to align Agent and Human audiences?

Agents aren’t just a channel. They’re becoming an audience. They increasingly discover, evaluate and recommend products and services on behalf of the humans they serve. Humans respond to narrative, emotion, creativity and proof. Agents respond to structure, consistency, authority and verifiable information. Brands need to succeed with both. The challenge isn’t building two brands. It’s building one brand that works effectively for both Agents & Humans.

Why DRZP.ai?

Twenty years of proof on the human side — Cannes Lions, Clio Awards, Gold Effies, an Emmy nomination, and recognition as “Best Small Agency in the US” by the 4As. The agency’s clients have included United Airlines, Dell, Lumen, Hertz, Cognizant/AWS, OutSystems, and Halo Collar. Combined with new B2A methodologies, frameworks and agentic tools, DRZP.ai helps brands build authority, visibility and demand in a world of Agents & Humans.

Where should we start?

Most clients start with a free AI Visibility Audit. Others begin with a conversation about brand, demand, B2A, or broader marketing strategy. We’ll help determine the right starting point and build a plan that fits your goals.

Contact Us

New business

stuart.drozario@drzp.ai

Career Inquires

talent@drzp.ai