Rebranding to accelerate growth

We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.

Business travelers are the most valuable customers for most airlines. We helped United create an emotional connection with these customers by celebrating the spirit of the frequent business traveler.

We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.

Compellent was the challenger brand in the storage space. Our Fluid Data campaign helped give the company a handle to differentiate their superior technology.

We helped Vertex define their brand and transform from a traditional BPO provider for utilities, to a cloud based SaaS provider.

We helped Dell transform from a device company to an IT solutions company, by demonstrating how Dell’s Efficient IT democratizes data and lets companies do more.

WyoTech is the MIT for people who want to become mechanics. Our job was to define the brand through the passion that existed in the school, the staff and the students.

We helped a legendary rock ’n’ roll hotel in West Hollywood celebrate in it’s own unique way.

We helped Hertz Global reimagine the Hertz, Dollar and Thrifty brands as a portfolio.

In Minneapolis, people were familiar with the amazing medical research at the University. What they did not know, was that it was a place people could go to seek medical care for their families.

We helped Wagner launch a range of innovative products: from paint rollers with paint in the handle, to the world’s first indoor outdoor sprayer.