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B2B Marketing Case Study:

Innovative and irreverent experiences for the legendary rockn’roll hotel in LA

Sunset Marquis

We helped the Sunset Marquis turn its annual holiday card into an inventive brand touchpoint and a tradition its high-profile guests look forward to every year.

We've consistently generated buzz that drives awareness, traffic, and bookings through immersive, experiential work built on cutting-edge technology — while staying true to the hotel's legendary spirit and history.

A home away from home for the biggest musicians in the world.

For the last 15 years we’ve done a fun holiday card for the hotel. Which has become something all the long-time guests look forward to.

This year, we decided to add a new dimension to things.An augmented reality Santa Christmas card.

All users had to do was visit a link and tap on a nearby surface.
Suddenly a 3 dimensional Santa popped up and began to serenade them.
Depending on where users tapped, he would show up anywhere from miniature to life-sized.

To add to the fun, AR Santa was Tim Pierce, one of the most famous guitar players in the world.

But behind all the fun and games was the technology.
Volumetric capture with 106 cameras and a revolutionary one-click technology that connected people to the AR experience seamlessly without downloading anything.

The result? Just what the Sunset Marquis was hoping for, a whole lot of buzz.

Watch another experiential case study for the Sunset Marquis.

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