B2B Marketing Case Study:
Launching retail healthcare for a research institute
M Health
We helped M Health, a renowned medical research institute, turn a name known for medical breakthroughs into a destination for everyday care.
Unaided awareness for M Health grew 200% in a single year, driven by geo-targeted advertising that moved patients into clinics and experiential activations that earned local press.
.jpg)
.jpg)







Geo targeted embedded technology enabled us to track ad performance as we drove people into clinics.
To promote the new maternity center, we generated local news buzz with the Pickles & Ice Cream truck that offered treats to mothers-to-be, as well as everyone who ever had a mother.
.jpg)
Unaided awareness for M Health increased by
200%
in one year
.jpg)
.jpg)

.jpg)


%20(1).jpg)
.jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)
%20(1).jpg)