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B2C Advertising & Marketing Services
Marketing for  PE & VC-Backed Companies
Naming, Logo & Brand Identity Design
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Television, Video, Digital, Social Production
Case Studies
Productions
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stuart.drozario@drzp.com
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B2B Marketing Case Study:

Re-branding a legacy company

Lumen
We helped CenturyLink transform from a 90-year-old phone company to a cutting-edge technology brand: Lumen.
The integrated launch campaign, driven by a 92% video completion rate, resulted in 87% brand awareness in just two months with consideration to do business up 37%.

Product films: Edge Computing Solutions.

Lumen Case Study

We positioned the company as the driving force behind the 4th Industrial Revolution.
The first step was naming, logo design, and brand identity.
The first step was naming, logo design, and brand identity.
Next, we led our audience on an interactive, digital journey highlighting specific technologies and innovations enabled by The Lumen Platform.
Lumen. The Platform for Amazing Things.
We introduced the world to some “Amazing Firsts.”
We partnered with key publications to create custom units, content hubs, editorial pieces, podcasts, webinars, and more.

Product films: Edge Computing Solutions.

The short films featured over 60 emerging technology (4IR) companies in different verticals.
87%
brand awareness after two months
92%
Video Completion Rate for CTV
37%
Consideration to do business up
“As a result of our successful 2020 brand launch led by DRZP, Lumen is now well positioned as a modern and innovative technology company, that is enabling the 4th Industrial Revolution for our customers.”
- Scott Horst, VP of Marketing, Lumen

Featured Case Studies

All Case Studies
Lumen
We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.
United Airlines
Business travelers are the most valuable customers for most airlines. We helped United create an emotional connection with these customers by celebrating the spirit of the frequent business traveler.
Halo
We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.
Compellent
Compellent was the challenger brand in the storage space. Our Fluid Data campaign helped give the company a handle to differentiate their superior technology.
Outsystems
OutSystems is one of the top three mobile app development platforms in the world. Our job was to define the brand and generate leads from CIOs and CTOs.
VertexOne
We helped Vertex define their brand and transform from a traditional BPO provider for utilities, to a cloud based SaaS provider.
Dell
We helped Dell transform from a device company to an IT solutions company, by demonstrating how Dell’s Efficient IT democratizes data and lets companies do more.
Wyotech
WyoTech is the MIT for people who want to become mechanics. Our job was to define the brand through the passion that existed in the school, the staff and the students.
Sunset Marquis
We helped a legendary rock ’n’ roll hotel in West Hollywood celebrate in it’s own unique way.
Hertz / Dollar / Thrifty
We helped Hertz Global reimagine the Hertz, Dollar and Thrifty brands as a portfolio.
M Health
In Minneapolis, people were familiar with the amazing medical research at the University. What they did not know, was that it was a place people could go to seek medical care for their families.
Wagner
We helped Wagner launch a range of innovative products: from paint rollers with paint in the handle, to the world’s first indoor outdoor sprayer.