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B2B Marketing Case Study:

Branding a technology company with an eye to acquisition

Compellent
We helped Compellent, a small, fast-growing data storage startup, define its brand around a single idea: “Fluid Data” - turning a technical advantage into a clear market position.
The brand helped Compellent sell to Dell for just under a billion dollars, with the “Fluid Data” concept being adopted across Dell's entire data storage offering.
We branded Halo as the Go-Anywhere Wireless Fence.

Smash the SAN

The Smash the San microsite, and the associated content, was used to drive traffic to Compellent’s biggest sales annual sales event.
"With Fluid Data, our customers said, 'Your marketing finally matches your technology
Phil Soran - Founder

Featured Case Studies

All Case Studies
Lumen
We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.
United Airlines
Business travelers are the most valuable customers for most airlines. We helped United create an emotional connection with these customers by celebrating the spirit of the frequent business traveler.
Halo
We helped CenturyLink transform from a 90-year-old phone company into a modern technology brand, Lumen.
Compellent
Compellent was the challenger brand in the storage space. Our Fluid Data campaign helped give the company a handle to differentiate their superior technology.
Outsystems
OutSystems is one of the top three mobile app development platforms in the world. Our job was to define the brand and generate leads from CIOs and CTOs.
VertexOne
We helped Vertex define their brand and transform from a traditional BPO provider for utilities, to a cloud based SaaS provider.
Dell
We helped Dell transform from a device company to an IT solutions company, by demonstrating how Dell’s Efficient IT democratizes data and lets companies do more.
Wyotech
WyoTech is the MIT for people who want to become mechanics. Our job was to define the brand through the passion that existed in the school, the staff and the students.
Sunset Marquis
We helped a legendary rock ’n’ roll hotel in West Hollywood celebrate in it’s own unique way.
Hertz / Dollar / Thrifty
We helped Hertz Global reimagine the Hertz, Dollar and Thrifty brands as a portfolio.
M Health
In Minneapolis, people were familiar with the amazing medical research at the University. What they did not know, was that it was a place people could go to seek medical care for their families.
Wagner
We helped Wagner launch a range of innovative products: from paint rollers with paint in the handle, to the world’s first indoor outdoor sprayer.